Friday, 10 October 2014

Apex Telecom Net MLM Based Company Gives Business Opportunity to Earn Money At Home

Here about multi level marketing/digital marketing comapny which is running successfully while very long time, not heard bad news of it over the web. it gives business opportunity to earn money from mobile or dth recharging, direct product selling, and other making money plans. Also new "triple income plan."

www.apextelecom.net is a part of Apex Group. Apex Group is one of India’s prominent business houses established in the year 2004 with a diverse portfolio of assets in software development, business solutions, online gaming, investigations, technology-enabled services, infrastructure development, water treatment and online-education.

In the business solutions division, Apex has given business and software solutions to more than 800 companies across India. In the process, it has developed contacts of more than 5 million hard core marketing persons. These marketing persons are geared to sell anything and everything with their contacts.

The business solution developed by Apex is unique and resembles self employment generation to the subscribers and consumers of the respective companies. Till now Apex has been a back bone to several companies, who sell Insurance, consumer durables, real estate, financial products, etc. The solution is so powerful, that a single entity sells more than 1000 insurance policies per day.

Keeping the same spirit alive, we now selected telecom products as our new product. Most of our top line marketing agents voted for mobiles and mobile accessories. As telecom is the future of digital India and is ever growing with the penetration of mobile and Internet usage among urban and rural India. Hence, we selected the product ‘Anti Radiation Patch’, which will help reduce the ill effects of EMF radiations emitted from their mobile phones. We are confident that this product will be marketed more efficiently that all other products of the past.

Option - 1
Pay Rs.350/- and purchase a Hand book on effects of Radiation.
Your mobile will be converted as DEMO SIM, so that you can Recharge any Mobile or DTH across India.
After you make the payment, you will get a joining PIN along with the hand book from your nearest Franchisee.
Payment can be made at your nearest Franchisee or deposit Rs.350 in Apex account and get PIN number by SMS and email.
Option - 2
Pay Rs.600/- and purchase a Hand book on Re-Live. You will get a 30 Capsule bottle of Re –Live Daily.
Your mobile will be converted as DEMO SIM, so that you can Recharge any Mobile or DTH across India.
After you make the payment, you will get a joining PIN along with the hand book from your nearest Franchisee.
Payment can be made at your nearest Franchisee or deposit Rs.600 in Apex account and get PIN number by SMS and email.
Option - 3
Pay Rs.1800/- and order a basic Mobile Phone worth Rs1800. Alternatively, you can order high price mobile phone by paying the remaining balance to your ‘My Bank’ and confirming the order. The ordered mobile phone will be sent to you by courier.
Your mobile will be converted as DEMO SIM, so that you can Recharge any Mobile or DTH across India.
After you make the payment, you will get a joining PIN number from your nearest Franchisee.
Payment can be made at your nearest Franchisee or deposit Rs.1800 in Apex account and get PIN number by SMS and email.

Highlights
Recharge all Mobiles and DTH Services.
Recharge Online from your login.
Recharge by sending SMS from your mobile.
Recharge from mobile by using GPRS.
All recharges will be charged without any transaction charges and if you cross Rs.500 worth recharges in a month, then you will be eligible for Monthly Repurchase Plan Income.
Incentives will be paid to you on every recharge transaction from your sales team.

Wednesday, 8 October 2014

22 SEO Tips Will Get You Top Ranked in 2015

Design With SEO In Mind: If your last website isn’t doing it for you, it might be time to redesign your site. But if you do this, rebuild it with SEO in mind and how you can easily implement it. If you are new to the game, then start by knowing that your site needs to be optimized for SEO.

Content Is King: The name of the game right now is having unique, creative, well-written content. If you don’t have it, this is where you should shift your attention.

Your Links Are Second In Command: If the content is in charge, then your links are what hold everything together. Try and increase the amount, and quality, of backlinks that you have that link to your website.

Keep The Keywords Coming: Keywords are not going anywhere. If didn’t use them in 2014, or any time before that, shift your attention to making sure that keywords are part of your site in 2015.
Other Text Should Be Relevant: Don’t think that you can just throw keywords into places that aren’t relevant. Instead, you want things to flow naturally and cohesively. If it doesn’t, Google will be able to pick it out and your site will take a hit.

You Have To Be Unique: Everything that you do on your site should be unique. The more unique your content, or site as a whole, is, the better rankings you’ll get through SEO.

Keep It Quality: It’s vital that you implement content that is unique, but that doesn’t mean you should go wild with lackluster material. Keep the quality high, or you’ll notice that your results are low.
Shift your Attention To Phrases: While keywords are incredibly important, you can also start to focus on keyword phrases as well. People commonly search for phrases in search engines, so matching those phrases will help make it easier for your site to rank highly.

Do You Use Java Script?: If not, it’s time you start. Your site should have drop down menus, links, and maps that make it easier to navigate through your site with Java. Remember how we mentioned tailoring your website to be built with SEO in mind, this is a good place to start.

Bring In A Blog: Blogs are great for a variety of reasons. For starters they make your content more personal and unique, but they also help to refresh your standing in SEO rankings each time you post something new.

Involve Everyone: Having a hard time keeping your blog content fresh? If so, have the CEO or other key members write their own. This will help to give you a new spin on things, and people love seeing a personal note from a CEO.

Check To Make Sure Your Site Is In Good Standing: When is the last time you checked to see if your site has been blacklisted or listed as spam? If it’s been a while, you should check this now.
Keep It Simple: Your website has to be easy to use. If it’s not, people won’t spend time on it and your bounce rate will take a hit.

Think Outside The Box: You may not even be realizing the value of your links, so rethink how to make them more valuable.

Focus Your Efforts: Each page on your website should be built with a focus in mind. Not only will it help with organization, but it also makes link building easier as well.

Be In It For The Long Haul: Your goal may be to see improvements in 2015, but understand that your SEO ranking is something that will last for years to come.

Find A Niche: Once you find your niche, invite guest bloggers to come and write for you. It helps to build your network and get attention from places you may not have thought about.

Implement Video: Having YouTube videos will help to bring in traffic. It’ll also help you get noticed higher on SEO.

And Photos: Photos are huge, as well. Therefore, be sure that your site is capable of “Enhanced Image Search” for Google rankings.

Be Social: Social media isn’t going anywhere. This is why you need to make sure that you have links to all of your social media accounts on your page.

Go Viral: Going viral can change your SEO ranking overnight. Coming up with viral content may be a challenge, but it’s one that is worth taking on.

Join Forces: There are plenty of other people out there who are looking to improve their SEO rankings as well. Two heads are better than one, as are two sites that are working together to help one another.

source: http://www.socialmediatoday.com/content/22-seo-tips-will-get-you-top-ranked-2015

Tuesday, 7 October 2014

Building Your Mobile Marketing Strategy

As our technology capabilities continue to develop, we are continuing to see an evolution in the way that people access and share information. The increased penetration of mobile devices - primarily smart-phones and tablets - means that more and more people are accessing web-based information and social media channels while they are on the move, multi-tasking. This raises some unique challenges and opportunities for businesses looking to ensure that the marketing initiatives and campaigns that they are developing continue to be as effective as possible at reaching your target audience.

How important is mobile marketing to your business?

Whatever channels that you are using to publish and promote your content and your marketing messages, there will be simple reporting that will show you all sorts of information about how many people are reading it and how effectively your content is connecting with people. There are always a couple of key questions that you should be asking yourself to check your performance back against the marketing objectives that you have set yourself. You always need to be looking at “who” is looking at your content (is it your target audience?); and you need to be looking at “how” they’re navigating through your content (where are they sticking? where are you losing them?); but just as importantly you need to also be looking at “where” they are viewing your content - which device are they using? If your business is in line with industry trends then you should be seeing an increasing number of people are using mobile devices to access your content. That means that you have to design your content so that it can be easily read (and actioned) from a mobile device.

Design with your user in mind

How you design your online presence, your content, and your digital marketing strategy all comes down to what exactly are you trying to get your target users to do? Are you wanting them to buy the product that they see on screen? Are you wanting them to register their interest in obtaining more information? Are you just looking to build brand awareness? If your users are on mobile devices they are likely to be multi-tasking, on the move, with limited time and a limited attention span. You are going to need to grab their attention and you’re going to have to make it easy and simple for them to complete the action that you’re trying to get them to do.

Don’t over-think your mobile strategy

It’s easy to get caught up in new technology developments and thinking that you need to redesign everything that you’re doing. It’s probably more sensible to see the rise of mobile as evolution not revolution because there isn’t really any major distinction between what works on mobile devices compared to what works on laptops. That’s because people are increasingly using their laptops more like mobile devices (touch screens, apps) and the improved functionality of mobile devices means that they can do pretty much anything that your laptop can. Anchor your digital marketing strategy in the user experience and what you want your target users to do and the content and design will flow from that.

The world continues to evolve - make sure that your business stays in the front.
See more original article source:http://www.socialmediatoday.com/content/building-your-mobile-marketing-strategy

Saturday, 4 October 2014

How to Increase Your Influence on Twitter

What is an influencer?

An influencer is “someone who influences”. Influence, as defined by Merriam-Webster is
: the power to change or affect someone or something : the power to cause changes without directly forcing them to happen
: a person or thing that affects someone or something in an important way
Therefore, in describing a Twitter influencer, I would say ‘someone who influences people on Twitter’ and ‘a person that affects someone on Twitter in an important way.'

What does an influencer really do?

An influencer affects someone. As in “the power to cause changes without directly forcing them to happen.” So without telling people what to do exactly, or without specific instructions, the actions of the influencer affects the actions of the person being influenced.

Why would you want to be an influencer?

Why is this so powerful and why would you want to be a Twitter influencer? There are many reasons to want to be an influencer. As an influencer, you get to affect behavior, so as a Twitter influencer, you influence Twitter behavior as in you affect what people talk about, share and tweet, RT and chat about and even who they will follow. This is pretty powerful stuff. Think about how Twitter influence can affect web traffic, audience growth, product sales, product launch, consulting gigs, brand recognition and client work. If this makes sense to you, read on.

How can you find and identify Twitter Influencers?

There are social media tools available which will help you identify your Twitter influencers. Klout, Kred and Tospy come to mind, and of course, there are many others.
The tools are easy to use and if you are new to social media, new to Twitter or new to a specific industry, those are great places to start your search for influencers in your niche. These tools can also help you build your own influence. The effectiveness of building up your social media influence using these tools has been debated many times over, and that’s another blog post in itself, so I am going to let it rest right here. Let me just say it’s really hard to put a number on it!
In this recently written article by Michelle Hummell, she answers How to Find the Right Twitter Influencers to Grow Your Business by identifying 3 groups of influencers, namely
  • customer demographic
  • industry influencers
  • amplifiers
How does this having this information help you? Answer these questions: Who knows most about your product? Who knows most about your industry? Who shares most about your brand? Bingo…! Those are your influencers! (and that person could be you; you could be an influencer in your industry already.)

How to Become a Twitter Influencer

How To Become a Twitter Influencer: Science and Practice talks about two additional influencers; Hub Influencers and Bridge Influencers. It’s a super interesting read by Neil Patel for Social Media Examiner, yet it leaves the reader hanging a bit. As I read the comments, one comment jumped out at me. It stated:
“Becoming a hub (influencer) isn’t easy.”
“There is nothing easy about becoming a Twitter influencer.”
No offence, but your post doesn’t give any help about the HOW, just information about those who already are twitter influencers.”
There, that was my cue to write this Twitter article.
Am I an expert on Twitter and influence? By no means! Am I the best person to answer this question? Probably not! Yet I do know that I influence people with my written words and I know I influence my audience on Twitter. So far, I have a passing grade; I am working on increasing my own influence by trying to be more consistent, have more conversations, be more active and grow my audience.
Regular people can become influencers. Regular Twitter users can become Twitter influencers. It takes hard work, perseverance, collaboration and a strategy to build and increase your influence on Twitter!
Read. Learn. Apply.

25 signs you are on your way to become a twitter influencer in your industry

  1. You are present!
  2. You tweet (quality content) daily
  3. You tweet organically too, not only automated
  4. You have conversations (you talk @people)
  5. You answer questions
  6. You ask questions, people read your tweet(s) and answer
  7. You get retweeted
  8. You seek out new connections
  9. You share OPC (other people’s content)
  10. You are listed on industry-specific lists
  11. You have subscribers to your Twitter lists
  12. You share images
  13. You have a personalized Twitter profile and bio
  14. You have a social media voice and personality
  15. You thank people for sharing your content
  16. You experience audience growth
  17. You participate in chats
  18. You have a diverse audience
  19. You are known by name, not just your handle
  20. You get thanked for great content
  21. You use the right hashtags when appropriate
  22. You are told you influence people
  23. You inspire people to take action
  24. You are consistent
  25. You have a twitter strategy
Read more at: http://www.socialmediatoday.com/content/how-increase-your-influence-twitter-0

Why We Dropped 60% of Our Subscribers? (Part I)


Maybe you’re wondering if the name of this post is actually true. It is. On August 28, a little over a month ago, I dropped about 60 percent of the subscribers from the WhatCounts Weekly list.

Yes, I’m alive to tell about it.

Yes, I shed a tear when it happened.

Yes, you can do it, too.

Inactive Subscribers are the Worst

This is the story of how we sloughed off 18,000 subscribers from our mailing list. It starts, like any story, with a pretty decent beginning. Once upon a time, our mailing list was growing and healthy. Or so we thought. Turns out, fewer and fewer people were opening and loving on our weekly emails. Metrics were going down and so was my patience with our inactive subscribers.


I’m a big fan of practicing what you preach. And boy, have we preached re-engagement campaigns and getting rid of inactive subscribers a lot.

You guessed it – we moved forward with a killer, two-part re-engagement series to the subscribers who hadn’t opened or clicked inside our weekly emails in a year. I had high hopes for the response to this campaign. Basically, I wanted all our inactive subscribers to slap themselves on the forehead and reaffirm their devotion to us.

That didn’t happen. What did happen was two percent of the people we sent the emails to opened them and only .1% clicked. The rest really didn’t care.

I knew what needed to be done next, but the prospect of unsubscribing all those people from my list made my marketing heart break. But it had to be done. The positive aspect was that I didn’t delete these subscribers from our database entirely, or unsubscribe them from our other emails. They only got booted from our WhatCounts Weekly list.

Bye-Bye Inactives, Hello Engagement

For a month now, I’ve been holding my breath to see what would happen with our now squeaky-clean list. Would metrics remain the same (“they just couldn’t!”), would they droop lower (“impossible!”), or would they skyrocket (“yes, of course!”).

The truth is none of these things happened. Instead, the numbers have been creeping skyward at a steady pace since I got rid of the inactive subscribers. In fact, I’m happy to report the open rate is twice what it used to be: 12 percent now and 4-6 percent then. Additionally, CTOR has improved exponentially, which tells me the subscribers I now have on my list truly love the content in our emails.

The Future is Bright

I know you know it’s hard to drop people from your list. I’ve been there, shaking off the jitters as I waved goodbye to those 60 percent of subscribers. I’ve seen the light at the end of the tunnel: Our future of an engaged, happy list of people who love getting our email.

Keep your eye out for Part II of this post. I’m going to tell you how dropping 60% of our subscribers affected our deliverability. Don’t want to miss it!

Read more at http://www.business2community.com/email-marketing/guess-dropped-60-subscribers-part-01022989

Tuesday, 30 September 2014

Helpful Tips for Ramping Up Your PPC Campaign

Many businesses engaging in PPC marketing focus on getting as many visitors as possible to their websites without paying attention to the profile of these visitors. This approach might work well for a big company with a big budget but for smaller businesses, a targeted approach is cost-effective and produces the desired results. The following tips can help you get the best out of your PPC campaign.

Compare bid prices

The big search engines like Google will bring you lots of traffic but at a higher cost. The general price per bid is usually higher than any other network. Depending on the size of your business and PPC budget, you should always take time to compare bid prices to ensure you get a good deal. Bid prices also change according to time of day or day of the week. Your goal should be to spend money on PPC and make it bring you more money in return.

Your PPC adverts should help you attract the right visitors that are likely to become paying customers. This is why you need to understand which customers you are targeting with your product or service. Once you understand what they are looking for, your PPC advert should be designed to offer them exactly that.

The title and description of your PPC ad should contain the most relevant keywords frequently used by searchers who are in need of your type of product or service. This means you need to do continuous research on keywords related to your industry and business niche. You should also identify the keywords that bring in the most traffic and conversions so that you focus on them.

Improve your content

The landing page plays the crucial role of converting visitors into paying customers. Once searchers click on your PPC ad, it means they think you have what they are looking for and the landing page should confirm for them just that. A typical landing page should have a strong marketing copy and ‘call to action’ statements. It should also have reviews, testimonials and possible recommendations. All these should be done in a clear and concise manner that visitors find easy to read.

The reviews on your landing page help visitors make a quick decision on your product or service. They should be honest and unbiased. Do not use false reviews to market your product or service since you will get exposed soon and your business will suffer in the end. As long as your product or service provides the benefits you advertise, customers are always going to give you good testimonials.

The benefits of your product or service should be listed clearly on the landing page. These will ultimately have a strong influence on the visitor’s decision to proceed to the next step. Once the visitor is convinced and wants to make a purchase, they should find easy navigation to your merchant site. Any difficulties will the payment process might make potential customers change their mind.

Optimize your landing page

Once the landing page has the required copy, message and aesthetics, it needs to be optimized for search engines. The on-page SEO factors used on your website homepage are just as important to your landing page. Having alternate landing pages enables separation from the usual code-heavy page designs or a site template. The separate landing page makes code validation easier therefore your landing page or copy will load faster.

source :  http://www.business2community.com/online-marketing/helpful-tips-ramping-ppc-campaign-01021924

Monday, 29 September 2014

Customer Service Is the New Marketing


Social media has fundamentally changed the world of customer service and marketing. Customers control the conversation, and the service you provide can no longer be an unsatisfactory or merely an acceptable experience. It’s not even enough to provide unique products or services. Customers have shown that due to bad service, they are willing to change and will let their friends, family, and fans know about it. An America Express study shows an astounding 83 percent of customers left the purchase due to bad service.
The Heart of Marketing panel at the The Social Shake-Up 2014 (#tssuheartofmktg) got to the source of the matter: only when customer service is put at the heart of marketing will you reach your marketing and revenue objectives. In fact, Customer 2020 Report shows that by 2020, customer experience will overtake price and product as the key brand differentiator.
Read on to hear why, and what you can do about it, from Dan Gingiss, Digital Customer Experience & Social Media, Discover; Natanya Anderson, Director, Social Media and Digital Marketing, Whole Foods; and Shep Hyken, customer service expert.

Connect on the Customer Journey
“You know your audience wants human-to-human interaction,” said Hansen Lieu, Director, CRM Product Marketing, SAP, and moderator of the panel. “It can’t be what we used to do—paint a fantastic image of the content of the product or service, and convince them to spend money on it. Marketing isn’t relevant anymore because people don’t trust it. They want the truth. They don’t want us to tell them what to do. They want us to show them what we said. Customer service is at the heart of interaction. It’s engagement with the customer when they’re on the buying journey. Help the customer and engage and nudge them from one step of the journey to the other. Earn the right to be on the journey like a friend.”
Gartner and Forrester research predict that by 2020, 80 percent of the buying process will occur without any direct human-to-human interaction. That’s because customers are turning to digital channels to self-educate about products and services, and they are waiting later in the buying process to speak directly with a sales person.
However, an April 2013 CMO Council and NetLine survey of B2B decision-makers worldwide found the greatest percentage of respondents (58 percent) said content played a role in purchasing decisions when it helped them find new solutions to problems. Plus, eConsultancy showed 83 percent of consumers require some degree of customer support while making an online purchase.
 The bottom line: you need to know your customer and be there when they need help on their journey.
Seize the Social Opportunity
Also a New York Times bestselling author, Hyken believes we confuse customer service with customer experience: the new marketing online and in person. He said marketing isn’t telling anymore. It’s doing and proving, and earning the right to do business with the consumer.
“At Discover, our tagline is, ‘We treat you like you treat you,’ but I’ve always said the core of the TV commercial is saying, ‘Trust us.’ Show beats tell every time. Social is the only channel where you can demonstrate or publicly show this,” Gingiss said. “But you actually have to be good at customer service to be on social. If not, social will destroy you. People who tweet something positive to a brand actually expect a response more than those who tweet something negative.”
A Search Engine Land article shared “about 49 percent of local consumers are more likely to use a local business having read a positive review online.” Therefore, you must interact with happy and unhappy customers to get more positive reviews and ROI. Positive reviews influence other customer decisions, too, such as 90 percent of consumers online trust recommendations from people that they know, with 70 percent trusting the opinions posted online by unknown users.
“The way I think about marketing is that it’s not Mad Men any more,” Anderson said. “It’s about supporting the customer through the entire buying cycle. Inspire them how to use your goods. That’s marketing. Provide a fantastic purchase experience. That’s marketing. A customer has an issue or question. That’s marketing. We’re with the customer the whole way, not just in the store. The whole organization has to get involved to be with the customer through their entire journey. Social media isn’t just the responsibility of the ‘social team.’”
According to an Edison study, 42 percent of consumers expect a response on social media within an hour. Unfortunately, a typical business hears from only 4 percent of its dissatisfied customers, while 96 percent don’t voice their complaints and 91 percent will never come back. If these facts and statistics don’t prove we need to make customer service a key initiative, perhaps others will.
“Responding to positive feedback is fun, engaging, and builds community,” said Gingiss. “On the negative side, it’s equally important to address the core issue, be empathetic, say you’re sorry, and fix it.”
He suggested, when appropriate, to also mirror how they ask for help. For instance, a Tweet from a prospective Discover card customer who was tired of receiving mailers from the company tweeted, “Please get the hint, I don’t want a Discover card.” The quick, witty response, “Wow, we must really want you as a customer,” turned the angry tweeter into a customer.
Talk Table Stakes
“So what’s the implication for customer service and marketing?” Hansen asked the panel trio.
“It’s interesting how many companies do customer service so poorly,” Gingiss said. “It should be the table stakes. Customer service can very easily become a differentiator among many competitors.”
No matter what is your industry, the table stakes are no longer simply the tools you need to be capable in your business. Customer experience is just as important. But are all channels equal in the need to respond?
“Customer service isn't just for B2C," said Anderson. "Word of mouth is powerful. Table stakes have gotten much broader. It’s not only call centers and the telephone. Social is for real. The issue for business is all channels are equal in terms of the need to respond. Take it seriously when the customer is coming at you at every possible direction. Make customer service good in the first place, and then add the social layer. It’s the easiest place to prove ROI. It’s a wakeup call to businesses.”
Hyken added that it’s true for B2B and B2C. “There is always going to be a competitor. It’s rare there’s not someone else doing it, too. Customer service gives the right to bid and shape bids. If the supplier is B2B, it de-commoditizes itself. I’m a buyer of services and tools as someone who manages social tools, for example. We talk more about customer service relationships with partners. Are they there for us? How do they support us? Although it’s hard to talk about it on social, we see it manifest through word of mouth, which is more important for B2B. Service is table stakes. Service provides the right to re-market.”
If you wanted a question answered in two to three hours, wouldn’t you wait for the question to get there in two to three hours? “When you don't reply to people on social, it's like unplugging the phone,” Gingiss said. “Would your organization ever do that? We call it First Tweet Resolution. We want to provide service to customers on the channel of their choice.”
Determine Damage Control
But how can you turn a critic into an advocate? When do you respond to negative comments publicly or solve them offline? When do you get involved or stand back? The audience asked these questions as the panel progressed.
“Invite the customer to email if it will be easier to solve through that channel,” Anderson said. “Never force them to change channels. Always try to solve the issue where it started. There are some people in the world that you can never make happy. Vegetarians will never be happy with Whole Foods because we sell meat. So be respectful, but at one point disengage.”
Make Customer Service a Culture
"Customer service is not a department, it’s a culture,” Hyken said. “There are six Ds to creating a customer-centric culture: Define it. Disseminate it. Deploy it. Demonstrate it. Defend it. Delight in it.”
Anderson said it’s how you change from doing what it takes to doing what is right. She also offered creative staffing ideas if you have only one person running and monitoring your social channels. One solution is to ask employees from other departments or locations to sign up for a social media shift. This not only offers backup but also helps everyone in your business understand social.
“Hire the right people,” Gingiss said. “Social is a great place for really good customer service people to show off their personality. Ask 10 people the same question and you don’t get the same answer.”
Case in point: even if it’s not part of the script, allow employees to show their personality. While a smiley face icon is often used in email at the end of a message, you can express your care for the customer with a heart icon, or <3.
Customer service is not only the new marketing. It’s also the heart of marketing. Without human-to-human engagement, you’re just another [insert brand, industry, service, or product here]. Authentic communication is everyone's job. Help us spread the love by tweeting from here.

Source: http://www.socialmediatoday.com/content/customer-service-new-marketing-turning-satisfaction-roi
Image source: mycustomer.com

Friday, 26 September 2014

Semantic Mark-up for SEO – What, Why and How - Infographic

Google has always been at the frontlines in providing people with readily accessible information as close as possible with what they need or are searching. In its effort to provide exactly just that and also as a way of combating spammers and scammers taking advantage of the technical limitations in digital architecture, Google continues this pursuit by continuously improving and making changes in its search algorithms.

From the old search rules of merely matching keywords from search queries to keywords found on web pages, Google has shifted its focus towards semantics. What this mean is that the intent and meaning of search queries identified by the new Hummingbird algorithm update, will be matched to content that have the same context and meaning as identified through the Knowledge Graph.

Google’s own head of Search, Amit Singhal, confirmed that the search giant will be focusing beyond merely keyword matches and more into understanding the intent of the search user, with the goal of providing the user with what he or she is actually looking for. To do this, the search engines will have to rely on semantic mark-ups to help them better understand the meaning and context of the words and not just the words themselves.

What this mean for business owners and digital marketers is that they too should make a shift in their content marketing efforts – if they haven’t yet – away from mere mechanical concentration on keywords, to really providing their targeted audiences with quality content.

The infographic (click to zoom):

Source: http://www.business2community.com/infographics/semantic-mark-seo-infographic-01017816

Wednesday, 24 September 2014

Is Link Building Necessary To Rank High In The SERPs

Is link building the most effective and powerful way of making a site rank high in the SERPs? I know many of you would say yes, and though I’d like to say no, I agree it is partly true, in the present scenario.

But may be not for very long.

I do not think links are the perfect criteria for site ranking. Having said that, I accept that we cannot ignore the reality that links are so important and valuable in today’s blogosphere.

I’ve often read people write that links are like votes and Google considers them as proof of the site’s authority and popularity.

Yes, that’s true. Google devised such a ranking system to make the quality blogs stand apart.
However, most of you also know that the ranking system based on links is abused and gamed by the experts.

Google is trying to clean and tame it, but you know people find their way.

So, what does a common and normal blogger do?

Should the blogger sacrifice the valuable time of creating useful content that could help many people, and instead indulge in the tedious and sometimes corrupt practice of achieving links from other sites and blogs?

I know there are many bloggers like Harleena, who just do not have the time to devote for link building.

They would rather spend that time writing an impressive post or promote the posts written by others and their own, on social media.

Besides, they strongly believe in blog commenting, and do that by responding to people who visit their blogs or visit other blogs to develop real relationships.

Do you think after doing this much you will have any time left?

So, where does the solution lie? Should a blogger then hire a SEO specialist or a link agent to build the links to his or her blog to make it in the top SERPSs?
“According to Wikipedia, a search engine results page (SERP) is the listing of results returned by a search engine in response to a keyword query.”
Some would say that link building is an integral part of the entire process of blogging and you cannot wish it away. You should consider it as one of the basics of blogging.

Is it so? Do you also think the same? Can’t we do without intentional and proactive link building to top the SERPs?

So, let’s just put it across simply – is link building necessary? Do more links make your site qualitative?

Let’s understand the whole affair before coming to any conclusions.

Link Building and the Democratic Process

Voting is inherently a democratic process.

You vote for the candidate who you think is the right choice. It is another thing that sometimes people vote in favor of a candidate to seek some personal benefit, so it more or less becomes a bargain.

The candidates too lobby and campaign to win votes. They try every trick in the bag to get on the top of the list.

So, in this entire democratic process, which seems and sounds fair, many undeserving candidates also make their way in the top list because of their money and influencing power.

I never liked such an election process that does not truly draw out the most deserving candidates.

The same happens in the blogosphere. Webmasters and bloggers can buy votes or links even if their content is not top notch, and rank high.

This is not fair.

Google tried to stop such linking malpractices through its various animal and other updates or reformatory measures, but it does not deny the fact the links still matter and they are in fact the indication of any site’s online reputation.

Decline of Link Building

You have to accept the fact that Google has in some way been successful in stopping the abuse of links.

Nobody wants to be penalized for giving a “dofollow” link for an advertisement or paid links, or include unrelated commercial links in the content, or use over-optimized anchor texts for links on the sites or blogs.

With the devaluing of links obtained through guest posts, press releases, forum signatures, and other various ways, you can see the decline in link building practice.

Check out this Google Trends graph about the interest over time of the term “link building”.
Google Trends is a public web facility of Google Inc., based on Google Search, that shows how often a particular search-term is entered relative to the total search-volume across various regions of the world, and in various languages.”

Basically, Google Trends is all “keyword” data but since it taps into the Google Knowledge Graph, it can provide a good idea about the real picture with near accurate results.
Link building Google trends

The decline of the search for “link building” around the world started somewhere at the start of 2012, when it had reached its peak in popularity.

You know that Panda was launched in last week of February, 2011 and the complete rollout took a period of about a couple of months. But the Panda devastating streak continued, and still continues!
Google Penguin was launched in last week of April, 2012 and that was the final blow. “Link building” was never the same and it began to lose its glory.
Link building regional interest

As you can see from the map, the term “link building” is very popular in the sub-continent, which is India and Pakistan. It is still of interest to people all around the world.
So, link building hasn’t completely vanished, it has just toned down a bit.
Let’s see the state of interest in another popular term, “backlinks”.
Backlinks Google Trends

You observe a high drop in its global interest since the latter half of 2011. This time Bangladesh and Pakistan top the trends for “backlinks”.

Okay, now if link building and backlinks are the global declining trends, then what is rising?

Rise of Alternatives to Link Building

Link building is an offsite phenomenon or part of the off-page SEO. This is something that you try to achieve on or from other sites.

The strict Google regulations and prevailing conditions made people pay more attention to the internal matters of their sites.

This gave rise to the importance of onsite factors or on-page SEO.
Onpage Seo Google Trends
Though the term “on page seo” has been in use for a long time and getting increasingly popular, the terms “onsite seo” and “on-page seo” gained popularity soon after mid-May 2011. That’s the Google impact.

The smart and wise bloggers and SEO experts understood the signals and took the lead to adapt to the new way to top the SERPs.

They started paying more attention to have quality content that served the visitors more than the search bots, and other on-site factors as well.

It was clear that if you wrote good and quality content, other bloggers or sites would link to you either by mentioning you or by giving reference to your articles. This was the new way of link building.

No, link building is not dead. Not for Google at least.

Even if it’s not for the sake of link building or SEO, the webmasters and bloggers will continue to use them.

That’s because they serve a good purpose of directing the users or readers to where they want them to go, giving a direction and meaning to their browsing experience. In other words, links are good for navigational purposes.

Nevertheless, there has been a change in the nature of links that site owners prefer now for SEO purposes.

Types and Priority of Backlinks

First, Google introduced the concept of “nofollow” links in 2005 to stop comment spam in blogs. From 2009 onwards, the “nofollow” links stopped contributing to the Google PageRank.
But even the “dofollow” links started to lose their gleam after the Google Panda update.
Dofollow Google Trends
Now, when you talk of dofollow and comments, how can I not mention one of the favorite plugin of many bloggers, CommentLuv.

CommentLuv plugin gives your visitors the option of including any of the two types of post links – nofollow backlinks and dofollow backlinks (if enabled or eligible), with their comments, besides the comment URL link.

With recent web developments, CommentLuv links are not much sought after and you can observe that from this Google Trends graph.
Commentluv Google Trends
Commenting is basically for relationship building and should not be considered as a link building activity.

CommentLuv links do help bring traffic to your site, but I’ve something else for you to consider for blog promotion and boosting site traffic at the end of the post. Read on!
The point here is that low quality backlinks are losing their importance and demand. The types of backlinks that can be considered as low quality are as follows:
  • Sidebar links
  • Footer links
  • Comment links
  • Profile links
  • Forum signature links
Since these types of links have been abused a lot, and now Google does not give much importance to them.

Here is a complete list of backlinks that can violate Google guidelines if you’re not careful with using them.

However, do remember to make the links “nofollow” if they are paid links or linking out to your advertisers. You are generally not at much risk using the “nofollow” links.

Read more about Google’s link scheme guidelines here.

So, which type of link is the “King of backlinks”?
Watch this short video of Matt Cutts, who tells you which links are important and which are not.
SEO Hosting – Matt Cutts on Quality Links & Link Building ~ YouTube Video
“Did you know that the number of linking root domains is stronger than the raw number of links your site has.”

Editorial Links

Okay, the king of backlinks are the backlinks that you get from within the content of the posts. That is the editorial links, and it should be your priority when you work towards acquiring links.
Comment links are worthless in comparison to editorial links.

Link agents and some SEO experts abuse the editorial links too by asking the bloggers to include their irrelevant links within the content of the post and with the anchor text of their preference.

Of course, they offer monetary compensation for this favor, so these become paid links. Bloggers need to be very careful and should avoid selling the editorial links if they are unrelated or purely commercial or use a keyword-rich anchor text that can invite Google’s wrath.

The reason being that Google is probably able to track such links as the same link agent approaches multiple blogs creating a pattern.

If this were a “dofollow” link, then Google might even serve a penalty to the blogger.
Instead of buying, these links can be easily earned. That’s right, the new alternative to link building is  
link earning!
“Did you know that site internal linking and hub pages can help sustain or boost the site’s rankings? Here’s a perfect study to help you learn the importance of internal link building.”
Blogger happy with rising SERPs

Link Earning – The Best Way of Link Building

Will you give your vote for a person who offers you money in exchange? Will you support a person who does not deserve to become a leader?

Of course not. You know you are a responsible person and it’s your responsibility to elect the right leaders for the betterment of the society.

You will vote for a person who you believe is capable and worthy to be a leader. The candidate has to earn your vote by proving his or her awesomeness.
Similarly, if you want to top the SERPs, you should earn the links.

How do you earn links?

That’s simple – create great content!

This content should be helpful and useful. It’d be even better if the content is impressive and awesome. It should entice the blogger, who in turn is compelled to mention you in his or her post.

Really, this is the way Harleena has worked her way up. She never indulged in link building. All she did was create awesome content.

She also built relationships, either through blog commenting or social media. So, that added up to make her content reach to masses and work wonders.
As a result, many bloggers mention her in their posts and you can check some of them in the About page of Aha!NOW.
Even unknown site owners and bloggers have included Harleena’s post in their articles as references because these articles are comprehensive – full of information and knowledge.
So, here’s the equation:
Awesome Content + Real Relationships = Links Earned (Mentions)
Believe me this is going to work. Link earning is becoming a popular term, see to believe it!
Link earning Google trends
These mentions are the natural or organic backlinks that Matt Cutts keeps talking about. This is what he says:
“The best way to obtain links to your site is through writing compelling content so that way others can write about it and ultimately link to it. A shareable experience can lead to a stronger presence in a SERP, something that we don’t think is stressed enough to new online marketers and business owners alike.”
I believe this is a hint that Matt gives us because he knows that eventually the links are going to go away.
That’s right. Haven’t you observed that links are becoming less important. To give another blow to link building, Google is bringing in the concept of “co-occurrence” and “co-citations”.

Mentions

Let me explain this point to you through an example.
You want to buy a new mobile. You approach a friend and he mentions a brand to you. It is more likely that you’ll be influenced by the mere mention rather than the various Ads you see flashing around.

Mentions are powerful. These are like the editorial links, minus the “link”.
If you hear the same mention by more than one person, your trust towards the mentioned will grow- and why not? If many people tell you the same thing, they cannot all be wrong.
Obviously, that mentioned thing is important, relevant, and valuable.
You know Google has been developing the “Knowledge Graph” since 2012.
“The Knowledge Graph is a knowledge base used by Google to enhance its search engine’s search results with semantic-search information gathered from a wide variety of sources.”
Soon you’ll hear that Google has developed the capability, such that if you mention “Harleena’s blog”, it will understand this means “Aha!NOW” without having to follow any “link”.

More things that are interesting are going to happen sooner than we think. The mentions by others with or without links are going to go in your favor.

This makes content more relevant and important than anything else does.
While Google reinstated content as the “king”, and downgraded backlinks – the humble “jack”, the Russians got rid of this jack altogether and instead highlighted the “queen” – the visitor behavior.

Building a Linkless Web

Early this year in April 2014, the Russian search engine “Yandex” – decided to stop using links as their primary ranking factor.
Instead, they started focusing more on the user behavior and metrics. This includes the following:
  • The time a user spends on the site
  • Page views per user
  • Bounce rate
  • Click through rate
There are many ranking factors that completely define and track the user behavior to help list the sites that people like the most.

You also get such data from your Google Analytics or Alexa ranking stats too. However, Alexa has its limitations because it only takes data from users who’ve the Alexa toolbar installed in their browsers. Read this post to know more.
Did you know that Google considers more than 200 ranking factors and Yandex has over 800 ranking factors to facilitate in creating the SERPs.”

So again, the webmaster and bloggers become powerful because all the magic can be done on-page or onsite.

You can increase the chances of getting your site in the top ranks by making the visitor experience better. The user satisfaction as evident by your site metrics will be an important criteria.

However, the Russian experiment is still ongoing and limited to a small region, it still does not completely rule out the importance and use of links.

The world awaits the results of their experiment. There are contradictory reports from Google about the entire linkless affair.

Some posts report that Google thinks this experiment will be a failure, while some reports indicate that Google too is inching towards a linkless SEO and web.

Listen to what Matt Cutts has to say about links becoming less prominent in a few years.
Will backlinks lose their importance in ranking? ~ YouTube Video

One thing is sure that you can’t just depend on the links. Suppose you did a fabulous job at link building, but the visitors have a bad experience visiting your site.

This would directly and adversely affect your ranking, and make your link building practice turn futile.

Also, know that majority of site visitors are simply surfers and they do not own a website or blog. They have nothing to do with links.

All they are concerned with is quality content and good experience on the site.
Eventually it’s all about the visitors. Links may send the visitor your way, but your site’s awesomeness will be decided by user experience of the visitor.
“If you’re a beginner and want to know all about link building, especially what to do or not to do, here’s your resource.”

Broaded – Blog Traffic without Links

Talking of traffic, it reminds me of CommentLuv. Some bloggers use the CommentLuv links to drive back traffic to their site through them.

For this to happen, they have to visit blogs, leave comments and drop their CommentLuv links.
You have an alternate option to drive traffic to your blog.

Now you can use BroadedNet, which can bring traffic to your blog without any involvement of the search engines or social media.
Simply save yourself time, as you don’t even need to build links, practice SEO, or visit blogs to get visitor traffic.

Just download a plugin, place a widget in the sidebar or footer, create a campaign, and sit tight!
Broaded works on credit system. The more links people click on the Broaded widget on your blog, the more credits you gain. You can use these credits to create your campaign, and have your links on hundreds of other blogs. Sweet and simple. :)

It is an awesome plugin created by Enstine, the one who recently introduced the MyCommentAuthors plugin to honor the commentators on your blog.
Okay, here’s an illustration of how Broaded works:
Broaded Working

Say no to links and yes to traffic. Broaded aggregates the traffic from its huge network and delivers it to you based on your declared requirements.
So, leave you traffic and blog promotion worries and get down to creating awesome content and earn the golden editorial links!

GEMS of Aha!NOW

You can also promote your blog posts at the Aha!NOW Blog Community (ABC) and get return visits from the community members and visitors of Aha!NOW.

A new feature is going to start at the blog, especially for the ABC members. It is called the GEMS of Aha!NOW, where GEMS stands for “Gregarious and Engaging Member Spotlight”.
gems of different colors

Every month, we’ll identify the most engaging and interactive community members and mention them in a special post.

We love giving and this is yet another way to give back to our wonderful community members. :)
Now that you made so much of effort to read the entire post, you deserve something special. Here’s is
MOZ’s All-New Beginner’s Guide to Link building.

It’s a complete step-by-step guide to earn backlinks. If you’re an linkbuilding enthusiast, you’re going to love it.

Last word from me – links may not always be there. So prepare yourself to make your blog valuable and rank high in the SERPs in the linkless web of the future.

Write content that solves problems, answers questions, helps people, and makes you an expert. A perfect mix of authority and popularity along with great visitor experience at your blog will enable you to seek higher ranks.

Now, even the common and normal bloggers can make the best of their time and even earn quality backlinks by creating great content without having to worry about link building.
I can vouch for this because I’ve seen Harleena successfully do it.
Are you ready to take the challenge?

Share Your Thoughts –

What are your thoughts about link building? Do you think links will always be necessary to rank high in the SERPs? How would you earn your backlinks? Do you believe a linkless web is possible and practical?

Read original article source: http://www.aha-now.com/link-building-rank-serps/

Saturday, 20 September 2014

Great Tips About Multi-level Marketing That Anyone Can Use

Numerous people today are looking for ways to make ends meet. This means they want to find extra ways to make money. MLM is a way that many have found profitable. After you learn the fundamentals, you can begin exploring it too. The following information will provide you with a good basis from which to get started.

Keep moving forward each day. It’s sometimes easy to sit back article marketing strategies and let a day go by, but to succeed at multi-level marketing, you always need to think about moving the needle. Instead, push forward in your business daily. You don’t have to do too much at once. Sharing on social networks can be enough.

Try to internet network marketing keep MLM and loved ones separate. It’s okay to offer your products to your friends and family members. But, you ought not be overly forceful with them as you try to grow your customer list. Doing this will have you coming off as pushy, which could put a strain on your relationships.

Don’t constantly bombard those you know with marketing content. This can create a lot of tension between you. Don’t ruin your relationships. Pass on what you know without becoming obnoxious.

As an MLM novice, it is essential to heed the advice of experts. The main foundation of MLM is members supporting one another. The theory goes that if one succeeds, the whole team succeeds. Therefore, you can have a lot of trust in others. They help themselves when they help you.

Try to learn what the multi-level marketing opportunity’s integrity is like in an opportunity before you do business with it. Specifically, take a big long look at the CEO that’s working there currently. How much experience does this person have in the industry? Look at the CEO’s reputation and whether they operate a trustworthy business.

Become an educator for yourself. You are the only one who can add creativity to your marketing efforts. Learn as much as you can on your own. Learn as much as you can, whenever you can.

Have realistic goals when thinking about joining an MLM program. People who work really hard at it can succeed. Be that as it may, some research into MLM indicates that only about one percent of the people involved actually make any money. Don’t believe everything you hear.

Use creativity to share your business. Brainstorm a list of ways to share your business with others. Incorporate these things into your social life. This will help you find interested individuals that want to be part of the opportunity.

The people you already know may turn into your best customers. This can be a gold mine, given their potential loyalty to you. Make sure to be careful though. If you push too hard, you may end up with an awkward situation on your hands. It can be a fine line, however it is an important step you need if you want to succeed.

Now that you’ve had a chance to read this piece, you have some information with regard to multilevel marketing that perhaps you did not have previously. Use this newfound knowledge to start making money. In time, you may be able to develop a secondary income stream that will help pay your bills.

See more at: http://www.canthingsgetbetter.org/great-tips-about-multi-level-marketing-that-anyone-can-use/

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