Tuesday, 16 September 2014

Why Facebook Is Deleting Drag Queen Profile Pages

Trannyshack founder and drag queen Heklina woke up this morning to discover her Facebook profile page had been completely erased from existence. She’d heard of this happening to other queens in her community last week. Then Facebook sent her a personal message last Thursday that asked her to revert to her birth name, as well.

She says she tried to comply with that request by keeping her drag name and then adding her last name, Grygelko. However, adding her last name as a compromise didn’t seem to be enough for the social network giant. Her entire profile is now gone. And she says she has no way of reaching out to her other drag queen friends because she doesn’t even know what their birth names are.

“I’ve had this name for 20 years now,” she says. “I walk down the street and people say ‘Hi Heklina.’ People know me by my drag name.” She says asking her to revert to her birth name is akin to not acknowledging her as a person.

When asked just how many drag queens this may have affected, Heklina says every single drag queen she knows has been asked to revert to a name Facebook believes is more suitable. Well-known drag queens such as Sister Roma from the Sisters of Perpetual Indulgence, Peaches Christ and Pollo Del Mar are only able to be found on their fan pages at the moment.

“As part of our overall standards, we ask that people who use Facebook provide their real name on their profile,” stated an email from a Facebook spokesperson. The real-names policy has been in place for a while, but it’s not entirely clear why drag queens have been suddenly targeted en masse. Heklina was told by Facebook reps that it was just an algorithm that discovered the drag queens and started asking them to change their names.

Facebook’s real names policy page states, “We require everyone to provide their real names, so you always know who you’re connecting with. This helps keep our community safe.” This is problematic for the drag community. Heklina says queens often don’t want their family or others to find them by their real names in order to protect themselves from bigotry and harm.

“This is like in the 1950’s when drag queens would perform at the club and then had to quickly change into their boy clothes after to keep from getting harassed,” she says.

Scott Wiener, LGBT advocate and member of San Francisco’s Board of Supervisors for District 8, which covers the heavily gay populated Castro/Upper Market neighborhoods, addressed the issue in an open Facebook post this morning:

Preventing drag queens from using the names that actually define who they are also puts a number of people in the untenable position of having to choose between telling the world that they’re drag queens and abandoning Facebook for their drag personas. While many drag queens are “out” about who they are, not all drag queens have that luxury. Plenty of discrimination, hate, and violence toward the LGBT community still exists in many parts of the world, and various people have drag personas that they feel the need to keep separate from the rest of their lives. People who disclose their non-drag identity – and who, conversely, announce to the world that they are drag queens – should do so because they want to, not because Facebook is forcing them to do so in order to continue using their profiles.

Facebook’s answer to this so far is, “If people want to use an alternative name on Facebook, they have several different options available to them, including providing an alias under their name on their profile, or creating a Page specifically for that alternative persona.”

However, asking people to use a fan Page or providing an alias is not a good enough solution to  Wiener. “You can’t send or receive messages on a Page or get invitations,” he points out. Wiener also says this doesn’t do a good job of recognizing drag queens as people. He plans on meeting with Facebook representatives this afternoon to talk this out.

Heklina also plans to meet with Facebook this afternoon. She posted about a planned protest at Facebook headquarters before her profile was deleted this morning. She believes this may be why her profile was taken down completely.

“All I know is I posted about the protest and then my profile and other people’s profiles were deleted and so was the Page,” she says. The Page, at least, appears to be up again.

The drag queen community has also launched a social media campaign, using the hashtag #mynameis on Facebook, Twitter and Instagram to rally others and draw attention to the issue.

Heklina and about 100 other queens plan to carry through with the protest at Facebook headquarters tomorrow morning if representatives can’t address the naming issues with the drag queen community this afternoon. “It just seems like they are very tone deaf about this one issue. You’re not recognizing me and it’s infuriating,” says Heklina.

The drag queen community and those who support them plan to meet up at Facebook headquarters at 11 a.m. tomorrow.

Update: The protest at Facebook HQ has been postponed. Organizers within the community wrote on the Facebook events page for the protest that they are delaying the protest now that Facebook has agreed to meet with representatives from communities affected by their “real name” policy. Organizers are now asking those interested to come to the Harvey Milk Club’s meeting tomorrow at 8pm in the Women’s Building in San Francisco for an open discussion on the Facebook “real names” issue.
source : http://techcrunch.com/2014/09/15/why-facebook-is-deleting-drag-queen-profile-pages

Wednesday, 3 September 2014

Six New Social Media Tools to Improve Your Social Marketing ROI

How can your business improve its social marketing and ROI?  We often share social media strategies to improve your business’s social network effectiveness.  In today’s blog post, however, we will share some new social media marketing tools which can make it easier to connect with fans and followers while also improving your return on investment with your social strategies.

On-the-Go Analytics
Does your business use Google custom urls and Google Analytics to track the performance of links posted across your social networks?  While it is important to analyze your data and understand the how, when and why as it relates to your social content driving traffic to your website and blog, up until now it has not been mobily-convenient for iPhone users.  The good news is that Google just released a Google Analytics mobile app for iOS.

Mobile Ad Manager
Would you like the convenience of managing your Facebook ads on your favorite mobile device?  Well, the social network recently announced that you now have this option as you will be able to access the Facebook Ads Manager from your iOS or Android app as well as from the mobile site.  Not all features will be available but you will be able to perform important basic functions.

Twitter’s On Board
Have you been using your Facebook for business insights data to help improve your social marketing results?  Have you often wished you had the same type of tool and data for your Twitter for business strategy?  Well, Twitter organic Tweet analytics are now available if you sign up for a Twitter advertising account (*Presently, it looks like you only have to create the ad account and not start a campaign).

Truer Targeting
Want to increase your social media ROI when it comes to your social advertising campaigns?  There are many cool social marketing tools to help your business create better advertising targeting and to see your conversion numbers rise.  Social Media Today recently profiled GoChime – a company that offers social advertising tools which tie into your email lists.

Music Matters
Has your business ever wanted to add background music to a video before posting and sharing that video with your social community?  As we have shared many times before, every social media for business strategy should include creative video content and adding music can give an extra layer of virality to thos videos.  Make sure to check out AudioBlocks.com where you can find royalty-free music, sound effects and loops to give your videos

Look No Further
Are you looking for a cool tool to create custom share links for your favorite social networks?  Give ShareLinkGenerator.com a look as it is your one-stop shop for creating custom share links.  According to their website, “You can create Facebook share links, Twitter “tweet this” links, Google Plus share links, LinkedIn share links, and Pinterest “pin this” links that work anywhere — even in emails.”

source: http://www.socialface.com.au/six-new-social-media-tools-improve-social-marketing-roi/

Network Marketing Tips for Guaranteed Success

What many people seem to have trouble grasping is the fact that success it self, be it with business, sports or even academics, has the very same formula. Basically, if you know what it takes to be successful at one thing, you can often apply the very same approach in a different context and duplicate that same kind of success for yourself over and over again.

Network Marketing Tips #1:

This first tip for success is also one of the most difficult to master. Time management may sound like a simple thing, but that's far from the truth of things.

Ask yourself," how do I spend my average day?" How many hours do you spend working, sleeping, eating, traveling between places, etc.? There are only so many hours in a day. If you work 8 hours, and get 8 hours of sleep, you only have 8 more left to do everything else.

The point I hope to make here is that your time is extremely valuable. The average American watches 4 or more hours of television a day. That 4 hours a day, equals a 28 hours a week that could be spent building your success.

Network Marketing Tips #2:

This second tip is nearly as important as the first. Being able to properly budget your finances is a must for any successful business owner. Being aware of how you spend your valuable resources, like your time and your money, will allow you to decide how to use them to your best advantage.

Also when planning to advertise and promote your business or service, preparing a set budget will help motivate you to promote your business as wisely and effectively as possible.

Network Marketing Tips #3:

This third tip is one that keeps on giving. Be sure to a lot both time and finances toward continuing education with your chosen industry niche. Think of this as an investment that will undoubtedly give you a serious return provided you stick to it.

There are possibly dozens of helpful hints to be lain at your feet in hopes that the right combination will guarantee success for you and your business. However, if you can properly manage your time and you finances as well as maintain the focus to continually increase your business knowledge you will all but have such a guarantee already in hand.

Successfully mastering just these three network marketing tips will require focus, discipline, and dedication. These are characteristics a great majority of successful individuals share. Work hard to develop them within yourself and success is sure to follow.

Read original Article Here: http://www.streetdirectory.com/travel_guide/193076/marketing/network_marketing_tips_for_guaranteed_success.html

Monday, 1 September 2014

Killer Advice for Your Social Media Marketing Plan

All businesses need strategies to help find their targeted audiences online. This is often achieved through various marketing campaigns, such as SEO or article marketing. Social media is a new, yet effective tool for marketing. Through good business sense and some of the tips mentioned here, you can use social media to take your company to the next level.

With social media marketing, it is important to utilize creative and interesting titles. If you can do this, you have the potential to gain many more customers.

If you are a blogger, use the ‘retweet’ button for every blog post. This makes sharing your blog on Twitter easier how do you increase your twitter followers for others. You will get more exposure this way.

It’s important for you to truly engage in conversation with your social media followers. Companies often forget that when a customer offers feedback, they are also opening up a dialogue. Engage fully with the customers that contact you and build a mutually-rewarding dialogue with them. Take an interest in finding out their needs and wants, and use this information to develop your next promotion, or to think of innovative ways to improve your business.

You need to have a ‘like box’ on your blog that is linked to Facebook. This makes it easy for people to like you on the social website. When you have this box on your blog, it makes it easy for your visitors to show their appreciation without being distracted from your page. Making things easy will make it more likely for people to perform an action.

Have a plan of attack before tackling a marketing campaign involving social media. Make sure you understand how to manage your media pages and allot plenty of time for updates and networking. Like other marketing campaign, create a timeline to accomplish any goals. If you don’t stray from your plan, you have a very good chance of making money with social media marketing.

Make frequent updates to your content. Many followers in social media have an expectation of frequent updates, and if you don’t supply these, you can hurt your reputation online and lose followers. Aim for publishing updates more than a couple times a week.

Write new posts on Twitter as often as possible so that your updates do not get buried in your followers’ feeds. Twitter is about volume: you will still need to post quality content but you also need to post it often. With the short posts on Twitter, you can definitely get multiple tweets from a single event.

Connect social media profiles with your website. Make it easier for your existing customers to forward the content of your articles by including a share button. You should include these buttons on your main web pages, blog posts, and RSS feeds to make it easy for your visitors to share your content.

It might be difficult to get going, but once you start, momentum will gather, and you’ll be on a roll. Some companies have made a name for themselves using social media marketing. You may be able to do the same. With dedication and a willingness to try new things, your social media marketing strategy is almost guaranteed to succeed.
Read original article source: http://symbolo.net/outstanding-advice-for-your-social-media-marketing-plan/

Saturday, 30 August 2014

Social media: 5 Cool Twitter Marketing Tips For Your Brand

Twitter and other social media platforms are great ways to keep in touch. What started as a purely personal platform for people to re-connect with friends and family has today become a marketing tool for business, small and large. Businesses are literally hustling up to get attention on social media platforms and leave their mark on people. There is no doubt that Twitter is a great marketing tool for businesses and taking the right steps is the only way to get noticed. But what are these right steps? In this article we will be looking at a few great ways to use Twitter for marketing.

1# Focusing on How To Use Search Results

Search function on Twitter works in a slightly different manner. For example when we type keywords in a search engine, we get any/all results related to the words used. You would expect the same for Twitter however this isn’t the case. Twitter lists results when ‘all’ the keywords are present in a single tweet. Now, that’s not very helpful, isn’t it? To avoid this you can use ‘the/or’ in between keywords while searching on Twitter. The use of these words tells Twitter that you are searching for one or the other term from the keywords.

2# Creating a ‘Special’ List of Followers

The idea of using Twitter for marketing is to follow certain kind of people/organizations. Similarly you would want that section of people to follow you who would add to your business in some way or the other. Twitter allows you to group people based on similar characteristics, functions or interests. You can set these groups to be private or public. With the help of the group, you can monitor your competitors, ideally on a private list, and flaunt your brand advocates on a public list. There are other advantages of using groups – you can attract more people to your profile as your group listing can/will attract others. You can also aim to become an authority in your field when your community starts trusting the information you tweet. The twitter account of Moz, Unbounce, ChameleonJohn, Brandingly etc are living proof of this.

3# Images and Videos Should Never Be Neglected

Images and videos boost the chances of re-tweets. We are not merely saying it but we are quoting from a research done by Twitter which reveals that adding an image to a tweet boosts re-tweets up to 35% and adding a video boosts results by 28%. The reason for this is quite simple. People get a sense of engagement when they see their pictures/videos getting appreciation in the form of re-tweets. Twitter is integrated with video-sharing sites such as YouTube and Vine (owned by Twitter) which makes it easier to upload videos as tweets.

4# Communicate With People

There is a very popular saying about marketing – ‘people don’t talk to brands, they talk to people’. Twitter should not be seen as a medium to only give out information, in a top-down method. Twitter should be seen as a channel to strike a conversation. Ask a question, incite your followers to reply, put across your opinion once they reply and make things personal. Customers should feel that their favorite brands are listening to them too and not hammering them with information. The advantage of using social media for marketing is that it helps brands connect to their customers in real-time, something that other mediums haven’t offered. Use it wisely and communicate with people.

5# Use Analytics to Measure Engagement

It is one thing to follow the above mentioned tricks for marketing your brand on Twitter but it would be equally foolish to think your job is done. Unless you keep a track on how your tweets are affecting your target audience, you wouldn’t really be making any progress with your marketing. You need to measure the reach of your tweet. You can use the analytics feature which gives insightful statistics about your account. However, the catch is that you have to sign up to Twitter Ads for accessing analytics. However analytics is free.

Social media, especially Twitter has had a huge impact on business and the above are tried and tested methods. Of course, there are many more tricks to use Twitter for marketing and the web is filled with resources for you to check.

Read more at http://www.business2community.com/twitter/5-cool-twitter-marketing-tips-brand-0994296#tP6PMo8LEgY51y4g.99

Friday, 29 August 2014

7 Sins of Social Media Marketing

1. Being all talk

The key to social media content is to show, not tell. Audiences prefer engaging with visual content over text anyday; did you know that tweets with image links get an engagement rate 200% higher than those with just 140 characters? Flooding your feeds with line after line of text could cause you to miss out on a huge opportunity to connect with your buyers. Instead, we should be emulating brands like Oreo, whose Twitter feed is addicting thanks to charming illustrations, clever videos and mouth-watering images.
Lucky for us, it’s easier than ever to share visual content, thanks to free design tools like Canva and seamless embed options on social platforms. For marketers, a picture really is worth a thousand words — act accordingly.

2. Putting on a one-man show

Trying to apply your advertising approach to social is a big mistake. In fact, one of the reasons social media is effective is because so many people tune out traditional media and mass messaging. On social, it’s even easier to mute brands that talk, but don't listen — with a quick click, consumers can unfollow or remove your content from their feed for good.

Instead of talking about yourself nonstop, make your audience the center of attention by highlighting their interests, like Monster Energy on Facebook, or sharing their content on Instagram like Sharpie. Your social following isn’t a captive audience, so take a break from broadcasting and start sharing content they'll actually want to click on.

3. Forgetting to think before you tweet

Staying relevant today isn't easy — trending topics go from viral to ancient history daily. So how can marketers keep up? Cue newsjacking. Instead of trying to generate buzz from scratch, brands piggyback on the popularity of top headlines to amplify their own content. We see clever newsjacks during the Super Bowl and the Oscars, but occasionally, the not-so-savvy attempts end up being headlines themselves.

Last year, AT&T earned serious social backlash for a failed 9/11 tribute, and, Gap crossed the line when it took to Twitter to promote discounts during Hurricane Sandy. It’s true that marketing today is time-sensitive, but you'd rather be late to the game than be perceived as offensive.

4. Thinking all social platforms are created equal

Your social strategy shouldn’t be one size fits all. For example, B2B audiences spend most of their time on LinkedIn, while B2C buyers can be found on Facebook, according to Social Media Examiner. Find the channels that best align with your audience's interests, then experiment with the type, cadence and style of content you think will resonate most. Measure what works and what doesn’t and optimize accordingly. Instead of publishing the same content to every channel, the best social media teams create tailored approaches based on the medium and the message.

Need inspiration? Check out GE’s Vine, JetBlue’s Instagram, L.L Bean’s Pinterest or Cap’n Crunch on Twitter. Each has a pitch-perfect approach for the company and the channel.

5. Putting your customers on mute

It used to be that if a customer had a complaint about your product or service, they could tell their friends, family or a 1-800 number. Today, consumers can share negative reviews with their entire network — and the searchable social web — through a simple click. Not surprisingly, 72% of customers who complain about a brand on social expect a response within an hour. But in some cases, they are lucky to get noticed at all. This Facebook post from McDonald’s sparked tons of nasty comments slandering the company's food and service, but last I checked, the Golden Arches hadn’t chimed in to put out the fire. Whether you have a handful of followers or 31 million Facebook fans like McDonald’s, you can’t afford to ignore your audience, period.

6. Forgetting to be a human

In an age where buyers are constantly bombarded with deals, promos and ‘lowest price’ taglines, your brand’s personality is crucial to stand out from the pack. Corporate jargon and automated replies will send your audience running in the other direction, while brands that aren’t afraid to let loose will be welcomed with open arms. This Twitter conversation between Pizza Hut and one of its followers is a great example of a brand having fun with its personality.

Ultimately, building a community of brand advocates today isn't about what you're selling, it’s about what you're saying. Luckily, the casual nature of social media makes it easier than ever for us to talk to our audience like humans.

7. Assuming your social strategy works

In the Mad Men era, measuring the true impact of your marketing efforts was nearly impossible. Luckily, marketers today have more data than ever to truly understand how our efforts impact the company’s bottom line. Still, of the 88% of brands using social media platforms for marketing, only about 37% are taking the time to measure the ROI of their efforts. It’s easy to tally likes and retweets to get an idea of how engaged your audience is on social, but those numbers don’t tell the whole story. There are myriad metrics to consider to help put a dollar value on your Twitter, Facebook or LinkedIn efforts. Having a data-driven handle on your marketing’s impact is something even Don Draper would be envious of.

Read original article source: http://mashable.com/2014/08/28/social-marketing-sins/

Thursday, 28 August 2014

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Deal2Deals, the name is enough to describe itself, We get you to higher heights in life by making you self-reliant and ever-evolving persons. Very simple business with a post-modern management approach. Our endeavor is to extend services and economic assistance to all achievement- seeking people who become part of our Deal2Deals Family.

Deal2Deals is a global leader in Management Outsourcing services. We provide best of breed management and business services to the customer spread across the world. Deal2Deals is professionally managed by highly qualified management team with vast industry experience and superior leadership skills. We are experience and financially strong from the data of inception.

We are seeking to deliver next generation services to consumers, Rural and Urban, by offering a compelling business opportunity.

original source :  deal2deals.com

Monday, 25 August 2014

The Indian Direct Selling Association Or Network Marketing/ MLM Association – IDSA

The Indian Direct Selling Association (IDSA), a body that governs 18 of the largest direct selling companies in India. Right now there is no law on mlm in India. Due to the absence of proper law to understand MLM, lot of direct sales companies are facing problems.  IDSA wanted the government to enact a law to prevent ponzi MLM/Direct Sales/Network Marketinghttp://cdncache-a.akamaihd.net/items/it/img/arrow-10x10.png companies from taking gullible people for a ride .
IDSA is an Amway‘s initiative and it is an autonomous, self regulatory body for the direct selling industry in India. The Association acts as an interface between the industry and policy – making bodies of the direct selling industry in India.

Guidelines For The MLM Companies:

Here are few IDSA guidelines for Direct Selling Company-:
  • The code contains sections entitled “Conduct for the Protection of Consumers”. ”Conduct between companies and Direct Sellers” and Conduct between Companies”. These three sections addresses the varying interactions across the spectrum of direct sales .The code is design to assist  the satisfaction and protection  of consumers, promote fair competition within the framework of free enterprises and enhance the public  image of Direct Selling.
  • This Code covers all of Indian Direct Selling Association (IDSA) members, their staff, contractors, distributors, agents and independent sales consultant /Direct Sellers, including full and associate members while engaged  Direct Selling, for the sale of either products or services.
  • A member of IDSA may terminate their and their obligations to adhere to the code by resigning formally from the IDSA giving fourteen days’ notice. This however does not negate the obligation by the members to fulfill obligations incurred during the period of their membership.
  • Obligations to comply with the code shall not cease until the last obligations to do anything required by the code has been performed.
  • Companies and Direct Sellers shall accomplish consumer order in a timely manner.
  • Companies shall provide their Direct Sellers a 30 days of cooling period which will entitle her/him to refund of any entry fee paid upon his resigning and returning all material’s received by him at the end of joining.
  • All companies are required to publicize IDSA‘s Code of Ethics to their Direct Sellers and consumers.
Indian Direct Selling Association (IDSA) Members:
  1. Amway India Enterprises : “Best To Believe” means the company that can fulfill each and every needs and can stand well on the customers requirement.Amway can be compared to a tree with several parts, each playing  a vital and healthy role.Amway is actively present in the formation of cosmetic to home-care products.
  2. Tupperware : Tupperware has made a pavement between people and profession. It’s a company  which manufactures and sell product like bottles ,tiffin’s ,bags, kitchen product etc. and also keeps in mind need of all ages.
  3. Avon : Avon is one of the most renowned company of beauty products in India.Beauty signifies women but Avon is also taking its step towards e-products which can be used by children and men also.For example – launch of bicycles.
  4. Tianjin Tianshi India Pvt. Ltd. : Tianjin is leading companies of IDSA .It provides healthy food supplements and also helps in development of  an eco-friendly environment.
  5. Oriflame : Oriflame always tries to make a” Flame of Innovation” by distributing skin care products and other electronic things for both men and women.
  6. Hindustan Unilever Network : Hindustan Unilever Network has covered more than 75% of today’s  daily need products either soaps or shampoo & others.Its branch are widely spreaded in each and every product.
  7. C.N.I Enterprises Pvt. Ltd. : C.N.I is a company with homogenous mixture of different products. The growth of company encourages the power of achievement.
  8. A.M.C Cookware Pvt. Ltd. : Only beauty products cannot lead the companies to a higher level and this is proved by A.M.C cookware .The company focuses its attention on the growth kitchen appliances which shows a different sign of innovation.
  9. Altos Enterprises Ltd. : Acne, pimples, wrinkles are major problem faced by today’s generation. So, Altos gives the best products to its customers by seeking nature’s best source.
  10. 4Life Trading India Ltd. : The thought of the company is to give benefits of healthy life with a healthy income.
  11. Jafra Ruchi Cosmetics India Pvt. Ltd. : The company aired in 1956 bringing new ideas to India concerning about finance and products. It also tried to bring enhancement in the field of beauty products by giving windows to girls in the world.
  12. Herbalife International India Pvt. Ltd. : The term’ Herbal’ means natural medicinal herbs .The company tries to bring use of natural as well as nutritional and healthy products to people’s lives, though serving the motto of ‘Seed To Feed’.
  13. Elken International India Pvt. Ltd. : Under ISO 9001 Certified company has a cycle chart of T3-Trusted To Care ,Trusted To Nurture ,Trusted To Lead.
  14. Modi Care Ltd. : Modi care is one of the oldest Indian MLM Company and it is also the most renowned company in IDSA. The company not only deals with home or cosmetics care products but also focuses upon agricultural products by providing good fertilizers which helps to bring healthy nutrition .
  15. Max Life Insurance Co.Ltd. : It is a private sector company which aids financial service to its customers.Being on top 4th position among private insurers it offers protection to 30 lakhs customers.
  16. K-Link Health Care Pvt. Ltd. : K-LINK creates a link between customers and shareholders ,shareholders and staffs, staffs and distributors. The company also tries to create awareness in the society.
  17. Glaze Trading India Ltd. : The company stands for “For You Forever”.  The Glaze Trading has made a reputed position in last 10 years by dealing with handful of cosmetic ,home ,dental and skin care.
  18. Daeshan Trading Pvt. Ltd. : The company says the people to enjoy their life with wholesome of nutrition and healthy life by creating financial stability.
Indian Direct Selling Association Membership:
Several companies can get membership in IDSA on the following basis-:
  • The methods of operations are fair and comply with the Model Code of Ethics and all relevant Indian legislation.
  • The company and its promoters should be sound financial standing .The Company must sign to abide by the Model Code Of Ethics.
  • The company should submit all the fees required by the Association.
  • The company must submit all required documents for scrutiny along with completed application form.
  • Company shall not use misleading, deceptive, or unfair recruiting practices in their interactions with prospective or direct sales.
  • All financial due shall be paid and any withholdings should be made in the commercial manner.
Challenges faced by Indian Direct Selling Association:
Indian Direct Selling Association catalyses’ change by working closely with government on policy issues, enhancing, efficiency and ushering in desired credibility, clarity & confidence in Direct Selling.
IDSA strives to create and further an environment conducive to the growth of Direct Selling industry in India, partnering industry and government alike through advisory and consultative activities.  There are few issues faced by IDSA.
High incidence of fraudulent companies
Stricter registration policy by Government
Absence of regulatory law/guidelines
Implementation of a single standard workable policy
Lack of training and orientation for leaders
Increase the number of leadership trainings
Low environmental clearances, political risk,
Implementation of a single standard workable policy
and poor logistics and distribution channels
Poor leader motivation
Income enhancement
Contagion effect of fraud companies on the
Implementation of a single standard workable policy
reputation of legitimate companies
Increase the number of trainings provided
Harassment by authorities
Implementation of a single standard workable policy
Compliance of special guidelines for MLM
Review the guidelines in terms of international MLM business
issued by Kerala State government
model and practices.

Wednesday, 20 August 2014